Home Music Industry News RadioShack and Beats By Dr. Dre Partner on New Campaign Featuring Robin...

RadioShack and Beats By Dr. Dre Partner on New Campaign Featuring Robin Thicke

Robin ThickeGet a Free Remix of “Blurred Lines” with Qualifying Purchase, Exclusively at RadioShack

RadioShack will premiere a new TV spot today that pays homage to the recently released music video for recording sensation ’s hit single “Blurred Lines” and the Beats by Pill portable Bluetooth speaker.

The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of “Blurred Lines” with the purchase of any qualifying product.

“Partnering with a strong brand like Beats marks one of the ways RadioShack is broadening our customer appeal,” said Jennifer Warren, senior vice president and chief marketing officer for RadioShack. “Teaming up with Beats on this campaign invites more consumers to discover RadioShack as a destination for the hottest music accessories ““ including the Pill and Beats headphones.”

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