Digital media leader Interactive One expands its Latino market influence with the launch of Zona de Sabor, an entertainment news website targeting young, urban Latino Americans. ZonadeSabor.com is a complement to MiGente.com, Interactive One’s social media site targeting the same demographic, and serves up the hottest music, television, film and fashion news for acculturated Latinos.
“We’ve built a reputation for launching and growing new websites like HelloBeautiful.com, TheUrbanDaily and BlackPlanet NEXT as well as growing established ones through our work with brands like American Airlines’ BlackAtlas.com,” said Tom Newman, President, Interactive One. “Zona de Sabor extends our reach in the growing Latino community allowing us to extend our content expertise and digital services to the wider urban audiences.”
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