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Digital media leader Interactive One expands its Latino market influence with the launch of Zona de Sabor, an entertainment news website targeting young, urban Latino Americans. ZonadeSabor.com is a complement to MiGente.com, Interactive One’s social media site targeting the same demographic, and serves up the hottest music, television, film and fashion news for acculturated Latinos.
“We’ve built a reputation for launching and growing new websites like HelloBeautiful.com, TheUrbanDaily and BlackPlanet NEXT as well as growing established ones through our work with brands like American Airlines’ BlackAtlas.com,” said Tom Newman, President, Interactive One. “Zona de Sabor extends our reach in the growing Latino community allowing us to extend our content expertise and digital services to the wider urban audiences.”
Leadership is in the numbers
Zona de Sabor will serve as a Latino entertainment and news hub, joining an expanding family of websites known as category leaders. Interactive One’s portfolio of sites increased 12 percent since 2011 to reach 7.6 million total unique visitors according to comScore’s July 2012 Total Universe report. Over the last 12 months Interactive One has gained an additional 3.1 million users and the company now delivers 138 percent more reach than its closest competitor.
“Zona de Sabor will report daily lifestyle and entertainment stories through an authentic cultural lens,” said Smokey D. Fontaine, Chief Content Officer, Interactive One. “With experience targeting Black Americans at a capacity unparalleled by our competitors, we are uniquely positioned to deliver relevant content in a distinctive voice to the largest minority group in the nation. Zona de Sabor readers can count on us as a daily destination for their entertainment news.”