RADIO ONE Philadelphia launches OLD SCHOOL 100.3
Philadelphia, Pa – (April 1, 2013) ““ THIS IS NOT AN APRIL FOOLS JOKE. This is the real deal that will forever change the landscape of Philadelphia Radio. Today at 5:00pm, Radio One Philadelphia launched Old School 100.3 (WRNB-FM). This format is rooted in the foundation that made Old School music great!
Old School 100.3 will play the best Old School music from the late 60’s, 70’s, 80’s and early 90’s with artists like: Luther Vandross, The Isley Brothers, Michael Jackson, Frankie Beverly and Maze, Earth, Wind and Fire, Teena Marie and many more Old School favorites.
According to Jay Stevens, Senior Vice President of Programming for Radio One, Inc., “Philadelphia is the source for some of the greatest R&B of all time. Since much of this great music doesn’t get regular exposure on the radio, we felt it was time and there was an opportunity to present Philadelphia Old School 24 hours,
7 days a week. We hope our listeners will enjoy listening to it as much as we enjoy playing it”.
It became overwhelmingly transparent after a massive research study done on 100.3, that Old School is the definitive lane for 100.3 to occupy. The excitement and passion for Old School was resounding in all of our market research — Philadelphia listeners are thirsty for this music!
According to Elroy Smith, Program Director for Old School 100.3, “We asked the question, and the people of Philadelphia answered emphatically. Old School, Old School, Old School- and as the O’Jays song states “˜Give the People What They Want.’ Adult listeners will be stuck to this radio station like glue! Philadelphia now has a station that plays the music they know and love. They will be singing every word with artists like the Gap Band, The O’Jays, Teddy Pendergrass, Barry White, Whitney Houston, Evelyn Champagne King, Michael Jackson, Chaka Khan, Marvin Gaye, Parliament-Funkadelic, and many more favorites.”
Christopher J. Wegmann, Regional Vice President/ GM, Radio One added, “We are very excited to bring to the people of Philadelphia a station that will fulfill the many requests we received for this great music. The advertisers will love the targeted audience Old School 100.3 will deliver.”
You can “experience” Old School 100.3, by tuning your FM dial to 100.3 or going on line to www.oldschool1003.com. Radio One will continue to operate HOT 107.9 and Praise 103.9.