Creates Opportunity For Integrated Media Sales Across Mobile, Digital and Broadcast Channels
Toura has recently formed a strategic partnership with Radio One, Inc., the leading urban radio company comprised of fifty-four broadcast stations located in sixteen top urban markets across the United States. Through this alliance, Radio One will be one of the first radio groups in the nation to leverage its position in the market to develop mobile apps efficiently and cost-effectively to benefit local advertisers. By integrating broadcast and digital media buying and mobile app development to enhance the visibility and reach of its clients, Radio One has tapped into a synergetic market that is poised to revolutionize the local media industry and bolster the power of its urban radio stations.
Toura’s mobile app platform is already enabling mobile and tablet apps for publishing giants Dennis Publishing and John Wiley & Sons and leading institutions such as the Solomon R. Guggenheim Museum, Art Institute of Chicago and the British Library. Now, Radio One will be able to offer this advanced technology to its local clients at a fraction of the time and cost of custom development and raise the visibility of its businesses with a blend of radio, web and mobile exposure.