Home Music Industry News Radio One Charlotte Launched 92.7 The Block

Radio One Charlotte Launched 92.7 The Block

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Radio One Charlotte Launched 92.7TheBlock

After a three-day commercial free hip-hop love-fest on Drake 92.7 FM, THE BLOCK was born. {SILVER SPRING, MD – August 17, 2015} – On the eve of its announcement, Radio One Charlotte generated “buzz” with three-days of commercial free, 24-7 Hip-Hop music from Drake on its rebranded station – Drake 92.7 FM. Today, Radio One announced its new permanent mainstream urban format – 92.7 THE BLOCK, Charlotte’s Non-Stop Hip Hop and R&B Station. Last week, Radio One Charlotte announced that its PRAISE inspirational music simulcast on 92.7 FM was going away. With over two thirds of its listeners accessing the PRAISE station on 100.9 FM, the ‘Urban Media Specialists’ saw an opportunity to grow its footprint and launch a new format on 92.7 FM. Always looking for a grand way to launch new brands, at 5:00 p.m. on Friday, August 14th listeners were introduced to Drake 92.7 with his hit, “0 to 100.” In turn, today at 5:00 p.m. 92.7 THE BLOCK was born. Listeners were introduced to the newest member of the Radio One Charlotte cluster of WOSF Old School 105.3 and WPZS Praise 100.9 with its first five on the playlist, “Tha Block is Hot” by Lil’ Wayne, “Power Trip” by J Cole, “We In Da City” by Young Dro, “My Way” by Fetty Wap/Drake and “Planes” by Jeremih/J Cole. Mary K, Programming Director, Radio One Charlotte said, “This stunt was big fun! It gave us the opportunity to honor an amazing artist with an equally outstanding body of work, while drawing a lot of attention to the station. All weekend the excitement was building with so many people speculating on the next steps for the frequency. Well, THE BLOCK is here and I’m thrilled about our future plans. You haven’t seen anything yet!” 92.7 The BLOCK is where listeners can expect to hear all the new music from Drake, Nicki Minaj, J Cole, Future, J. Cole and other great Hip Hop and R&B artists. Station management is looking to heavily engage its new audience with community events and programming features highlighting the vast artists that embody urban mainstream music. Stay tuned for events, features and artist updates at www.927theblock.com.

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.

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