Home Music Industry News Radio One asks Washington Federal Court to Run Anti-Tobacco ads on TV...

Radio One asks Washington Federal Court to Run Anti-Tobacco ads on TV One

smoking-gun

Smoking’s Gun

Radio One actually does have a great point here. Apparently the Big Tobacco companies will be running anti-tobacco ads on major networks but smaller networks like TV One which would reach twice as many of black consumers as the major networks are not included. Radio One is asking to be included because the corporation feels that African Americans are often the target of pro-Tobacco campaigns to buy cigarettes.   “Because the same advertising dollars spent on TV One would reach more than twice as many viewers — and far many times more African-American and smoking viewers — than those same dollars spent on ABC, CBS or NBC, the court should not approve a consent order that effectively excludes TV One from the media on which the corrective statements will be run,” Radio One said in its brief. Tobacco giants Philip Morris USA Inc., R.J. Reynolds Tobacco Co. and Lorillard Tobacco Co. entered into an agreement with the government in Jan of this year outlining how they will distribute statements that actually admit to their deceiving the public about cigarettes’ addictiveness and health effects. In addition, Viacom Inc. has also interjected with an amicus brief, arguing in January that its MTV, MTV2, BET, VH1 and Comedy Central stations should also be included as outlets for the advertisements.

 

 

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.

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