Radio One actually does have a great point here. Apparently the Big Tobacco companies will be running anti-tobacco ads on major networks but smaller networks like TV One which would reach twice as many of black consumers as the major networks are not included. Radio One is asking to be included because the corporation feels that African Americans are often the target of pro-Tobacco campaigns to buy cigarettes. “Because the same advertising dollars spent on TV One would reach more than twice as many viewers — and far many times more African-American and smoking viewers — than those same dollars spent on ABC, CBS or NBC, the court should not approve a consent order that effectively excludes TV One from the media on which the corrective statements will be run,” Radio One said in its brief. Tobacco giants Philip Morris USA Inc., R.J. Reynolds Tobacco Co. and Lorillard Tobacco Co. entered into an agreement with the government in Jan of this year outlining how they will distribute statements that actually admit to their deceiving the public about cigarettes’ addictiveness and health effects. In addition, Viacom Inc. has also interjected with an amicus brief, arguing in January that its MTV, MTV2, BET, VH1 and Comedy Central stations should also be included as outlets for the advertisements.