Two broadcasting powerhouses have chosen Media Monitors as their data research engine; Radio One and Spanish Broadcasting System (SBS). Radio One will boost local sales activity with all four services: Radio, Local Cable, Newspaper and Broadcast TV. SBS will glean sales activity from the Radio service ensuring confirmation of spots played and advertising trends. Radio One’s market portfolio now utilizing Media Monitors services includes stations in: Atlanta, Baltimore, Boston, Charlotte, Cincinnati, Cleveland , Columbus, Dallas, Detroit, Houston, Indianapolis, Philadelphia, Raleigh-Durham, Richmond, St. Louis and Washington, DC.
Barry Mayo, President of Radio one states, “As the nations’ largest broadcast company for urban listeners, we see the value in targeting specific markets and advertisers. The tools Media Monitors provides open the floodgate to listener retention and advertising revenue like I have never seen before. Programmers can see in near real-time the results of their decisions. Our account reps know dollar for dollar what is being spent and where – and most importantly how to get that dollar in our door. The research data mined from the service places us on target for financial success.” The multi-year agreement with Spanish Broadcasting System will cover the markets of: New York, Los Angeles, San Francisco, Chicago and Miami. Joe Mackay, VP of National Sales at Spanish Broadcasting System expand s on the project, “SBS reaches more than half the US Hispanic population and is always looking for ways to increase our audience and revenue base. The zero share report alone is an account reps dream. No other company compares in accuracy of data and the understand ing of radio broadcasters.”
Philippe Generali, CEO/President of Media Monitors commented, ” We are proud to welcome broadcasting pioneers Radio One and SBS to the Media Monitors family. As these two groups prove every day, radio is reaching the target audience. Along with our data engine and programming tools, they will continue to grow listeners and show advertisers the power of radio.”