You often hear people joke around that cockroaches can can withstand anything. In a day of streaming radio, satellite radio, and other digital formats one would think that terrestrial radio was a dying breed but it seems as if that is not the case and radio has cockroach like staying power.
Bishop Cheen, who serves as a radio financial analyst ,sees things differently and recently laid out four small but significant points that prove radio is still holding strong. Take a look at his four points that were highlighted by Paragon.
- A 60 Minutes/Vanity Fair survey this month found that about half of Americans still listen to music via the radio. Radio nearly triples any other music source, including Pandora.
- New research from Triton Digital found that radio is still the primary way listeners discover new music, ahead of word-of-mouth and YouTube.
- Last month the Radio Advertising Bureau released 2013 ad spending that showed digital as the biggest growth category for radio, up 16% from 2012 to $244 million.
- According to Nielsen Audio RADAR 120 data also released in March, radio still reaches 68% of all Americans (over the age of 12) on a daily basis, and 93% listen weekly.