Home URBAN RFFocus 2013 Industry Predictions: Starring E’Crea and the Baby Mamas

RFFocus 2013 Industry Predictions: Starring E’Crea and the Baby Mamas

RFFocus Predictions: Starring E’Crea and the Baby Mamas

Shawty LoHere are our predictions for 2013… all of them are not good but all are not bad either. Let us start by saying the Change.org petition is reaching 10,000 signatures to get ’s show “All My Babies’ Mommas” canceled but the network is going to proceed forth with the show. They will agree to make some changes but they smell a smash hit and when it airs it will be a smash hit. At LEAST the network didn’t grammatically destroy the title to make the matter worse by calling it “All My Baby Momma’s”. Yes this format is indeed ratchet but while the petition is being signed, I am still searching the world over for a simple answer… why would a woman lay on a table and give birth to a child and name the child E’crea? I cannot get over that name but I can certainly say some of the names black women gave their kids in the 80s should be considered child abuse. I thought the 70s were bad enough with all the Lumiquas, Jutiquas, Uniquas and Afrosheenaricas but the 80s were WORSE… E’CREA? What in the hell is that? Was she looking at a container of CREAM and playing the letters? That has got to be the most hideous name on the planet. I really can’t get past that let alone the show. Let’s face it, Shawty can only make so many Shake that Laffy Taffys, By the way, I am still having a hard time believing that song was a hit too. The man is trying to make money and what better way but to get the whole city, I mean FAMILY involved. I agree putting a show like the air would indeed cause a huge level of supreme disrespect and misrepresentation for the black community in America INTERNATIONALLY, I mean a black man taking care of his kids? Who would believe that?   While I think Sabrina will get OVER 10,000 signatures to axe the show. We will check back in December to see how many of these came true. (click “next” on top or bottom of story for next prediction for 2013)

Changes at

alfred liggins

Radio One is going to make some major changes. Something is going on with that company and it’s not good. Alfred is going to be forced to make some more cuts and the are going to sell off a couple of properties.

Urban Syndicated Show Canned  width=


A major syndication show will be canceled this year. Mostly because of bad ratings and the hosts outrageous ego which will continue to get worse. This particular host is losing touch with the audience and his ego has reached epic proportions. He may also FOOLISHLY walk away from his deal

V103 Atlanta Changes

ryan cameron

V103 in Atlanta won’t miss a beat with Ryan Cameron in the mornings. He will continue to get great ratings but there will be a problem with a member of his morning team.

V103 will make another change by mid year

SHOCKER: Will Promote a Black Person


iHeartmedia (formerly Clear Channel) will actually promote an African American into upper management. I know this seems SO far fetched but it’s going to happen.

Major Move for Capitol


will make plans to move back to LA

Canned, Promoted and Resurrected


Two Urban PDs will be out in the first then second quarter. Another urban PD will get a surprising promotion in the 2nd quarter. Finally, an urban industry vet who has been out of pocket for a while will re-emerge.

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.


  1. The promotion of someone of color doesn’t necessarily mean a boost for the Black community. Just look at the likes of Clarence Thomas, Allen West, Allen Keyes, Michael Steele….


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