COLUMBIA, MD, September 27, 2010 ““ Arbitron Inc. (NYSE: ARB) today released cumulative audience estimates for the 53 RADAR ®-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major buying demographics as compared to the prior RADAR network audience report.
Compared to one year ago, the September 2010 RADAR 106 report saw an increase in the number of people reached by network radio from the RADAR 102 period for key buying and selling demographic groups. The report revealed more than 2 million additional listeners for Persons 12+
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Arbitron posts RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54 on its Web site at: http://www.arbitron.com/national_radio/radar106_network_rankings_cume.htm
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