Home URBAN RADAR 106 Cume Audience Estimates Show Strength of Network Radio

RADAR 106 Cume Audience Estimates Show Strength of Network Radio

 width=More Than 2 Million More Listeners 12+ Compared to One Year Ago

COLUMBIA, MD, September 27, 2010 ““ Arbitron Inc. (: ) today released cumulative audience estimates for the 53 ®-rated networks. The most current estimates indicate that delivers more listeners across major buying demographics as compared to the prior RADAR network audience report.

Compared to one year ago, the September 2010 RADAR 106 report saw an increase in the number of people reached by network radio from the RADAR 102 period for key buying and selling demographic groups. The report revealed more than 2 million additional listeners for Persons 12+

DemographicRADAR 102

(September 2009)

RADAR 106
(September 2010)
Change

(000)

Reach (000)Reach RatingReach (000)Reach Rating
Persons 12+187,71173.5189,83373.82,122
Adults 18+170,61274.0172,46474.21,852
Adults 35+118,40073.9119,05373.5653
Adults 18-49101,94275.3103,32976.51,387
Adults 25-96,10775.897,45876.91,351

Arbitron posts RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54 on its Web site at:   http://www.arbitron.com/national_radio/radar106_network_rankings_cume.htm

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