Cricket Wireless announced today it has joined forces with multi-award winning musician, actress and talk show host Queen Latifah and “The Queen Latifah Show,” the most popular new daytime talk show this past season, to drive awareness of Cricket’s new simple, affordable plans and why it’s the smart, savvy choice for consumers.
“I’m personally selective about the brands I associate with, and I couldn’t be more excited about Cricket’s goal to provide a high quality and reliable wireless service at an affordable cost to help friends and loved ones stay connected,” said Queen Latifah. “Cricket and the Queen Latifah Show share a mission to bring families closer together and give them something to smile about.”
The collaboration officially kicked off during a recent episode of The Queen Latifah Show where Cricket helped reconnect two childhood friends and ensured they continue regular communication by providing them with free Moto G smartphones and one year of unlimited wireless voice, text and data service. Amid the tearful reunion, the entire studio audience also received a free Moto G smartphone with 3 months of free service to celebrate the launch of the new Cricket Wireless and its #STSA campaign.
“Queen Latifah and her enterprise embody what the new Cricket is all about,” said Jeannie Weaver, Executive Director, Sponsorships and Grassroots Marketing at Cricket Wireless. “Like the new Cricket brand, Queen Latifah has reinvented herself more than once and her special ability to connect with her audience and fans and provide helpful information, counsel and opportunities that enrich people’s lives aligns with Cricket’s efforts to change the way people think and talk about their wireless service provider. At Cricket, we are answering the call for more value in no-contract wireless without compromises. Now that’s Something to Smile About!”
Cricket offers wireless service on a reliable, nationwide 4G LTE network covering more than 280 million Americans; with easy and affordable unlimited plans starting at $35 a month after a $5 credit for using Auto Pay; a great line-up of phones; a loyalty rewards program; and a fresh, friendly experience in stores and online.
About the new Cricket Wireless