First New Priority Release to Be a New Snoop Studio Album, “Malice N Wonderland “ Snoop to Executive Produce Commemorative Releases for Legendary West Coast Rap Label, Celebrating 25th Anniversary in 2010
EMI Music has appointed iconic, multi-media superstar Snoop Dogg to the new position of Creative Chairman of its famed Priority Records Label, where he will apply the same unique, creative and business savvy that established him as one of the most successful stars in Hip-Hop and helped define West Coast Rap as a major musical genre to develop great music for new and existing fans. Snoop Dogg will also release a new studio album for Priority that EMI will bring to fans around the world.
Snoop Dogg, a true global superstar who has sold more than 30 million albums worldwide and who has also become a beloved film and television personality, will release “Malice N Wonderland ,” his tenth studio album, this December. “Malice N Wonderland “ will have production and mixing by The Dream, Christopher ‘Tricky’ Stewart, Dr. Dre, Pharrell, Danja, Nottz, and will feature Soulja Boy, Lil Jon, R. Kelly, The Dream, Brand y and Jazmine Sullivan.
As Creative Chairman of Priority, the label that established West Coast Rap as an influential musical force, Snoop will re-launch the legacy of Priority and will drive efforts to maximize untapped digital and brand ing opportunities at the label. He will also serve as Executive Producer for a new series of Priority releases slated to begin hitting the market next year to commemorate the label’s 25th anniversary. Priority’s genre-defining catalog includes classic recordings by Snoop, as well as from N.W.A, Eazy-E, Master P, Ice Cube, Westside Connection, EPMD and others.
Ted Chung, Snoop’s long-time creative associate and manager at Stampede Management, will become Brand Strategist at Priority. “Snoop’s success is a result of constant evolution and trend-setting creativity,” said Chung. “EMI is ahead of the curve for tapping into that formula of success in its strategy.”
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