CELEBRATING WOMEN OF COLOR IN MEDIA 2017 , THEA MITCHEM
EVP OF PROGRAMMING/NORTHEAST REGION/iHEART MEDIA, PROGRAM DIRECTOR/WWPR (POWER 105) NEW YORK
Thea Mitchem caught the Radio bug at Hampton University’s WHOV. She started as an intern at WPGC in DC during the legendary WPGC and WYKS Radio battle. She held every position at the station, including MD and APD. She credits this experience as the catalyst for her Radio foundation: “We were all young, hungry and wanted to win.” Today she holds the dual position of EVP of Programming for the Northeast Region as well as the PD for Power 105.1 (WWPR) in New York, home of the legendary and nationally syndicated show “The Breakfast Club” with Charlamagne Tha God, who is fresh off the New York Times Best Sellers list with his book “Black Privilege.” In his book, Charlamagne gives credit to Thea and other Women of Color who are Radio programmers.
What is a day like for you?
12-hour days are the norm for me. Radio is 24 hours 365, so a traditional workday with the amount of stations and responsibilities I have isn’t realistic.
“Charlamagne is a great talent who understands the power of the microphone. While given the privilege to entertain the listener, there is a responsibility”
How does it feel to see a talent that you’ve nurtured (Charlamagne) become a best-selling author and to be credited in the book?
I love seeing talent expand their footprint. Great personalities, like Charlamagne, want to give their audience a 360 experience into their perspective and personality
often times that means, TV, books, podcasts along with Radio. It all complements their brand and the stations.
What do you think of his approach to Radio using it to educate, inform and
Charlamagne is a great talent who understands the power of the microphone. While given the privilege to entertain the listener, there is a responsibility to also educate and highlight areas that are important that will affect listener’s daily lives. The Breakfast Club is the ultimate listener companion and advocate of our listeners. If Urban Radio doesn’t do it, who will?
What are your thoughts on The Breakfast Club and your other shows?
The Breakfast Club is a movement. I always say they don’t report on the culture, they drive the culture. They are today’s pop culture, creating memorable moments that become legendary along the way. There is no other show that has created such a footprint in a short period of time. More importantly, they win! From New York to Houston to Miami and all in between, DJ Envy, Angela Yee and Charlamagne Tha God work harder than most and are striving to put on an excellent show every morning that connects. I also have the privilege to work with an all-star team at Power 105.1, from The Breakfast Club in the mornings, DJ Prostyle in middays, ‘the voice of NY,’ Angie Martinez, in afternoons and DJ Clue and DJ Self at night. All of my team members are forces in their own right; together, let’s just say I wouldn’t want to go into battle with anyone else.
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