Live365, an Internet broadcasting platform, and Blubrry, a podcast hosting service, have announced they are partnering on a new service called Podcast2Radio (www.blubrry.fm), which helps podcasters discover new audiences via streaming to top digital distribution networks and devices. Podcasters currently struggle with distribution beyond iTunes. Listeners struggle with how to listen to podcasts on Android devices, leaving a major gap in audience potential.
These two industry leaders are coming together to solve these podcasting pain points. Podcast2Radio creates a curated lean back stream for podcasters which they control, pushing them to top streaming platforms such as ROKU, SONOS, AppleTV, and AHA Radio as well as other Android & iOS mobile, in-home and in-office digital devices. Podcasters can then engage a potential audience of over 65 million users. This distribution will continue to expand as Live365 announces new distribution partners.
The companies also report that daily audience analytics, mobile compatible HTML5 players, and revenue opportunities from top advertisers make this a logical next step for podcasters to take advantage of the multi-millions of users that engage streaming audio daily. To sign up for a Podcast2Radio stream Blubrry users will be directed to Blubrry.fm for activation.
“We don’t expect streaming to replace the on-demand experience of podcasting, but a lean back stream can offer podcasters exposure to new audiences, reliable daily analytics for advertisers/sponsors, and an opportunity for podcast networks to create curated content for marketing purposes. This is the right time to bridge these two industries and we are thrilled that Blubrry is our partner in this endeavor,” said Rae Palermo- Senior Content Strategist for Live365.
“I am extremely excited about the additional distribution Podcast2Radio will bring Blubrry podcasters,” RawVoice/Blubrry CEO Todd Cochrane said. “Podcast2Radio instantly allows podcasters’ content to be discovered by the millions of people who listen to shows via Live365 and their distribution partners. It also provides boundless opportunities to those who want to promote channels of podcast content.”