Pioneer for Women and Blacks in the Entertainment Business, Fayrene Treadwell, Dies at 84
The entertainment pioneer passed away after a lengthy illness, according to her daughter, Tina Treadwell, president of Treadwell Entertainment and former VP of Talent and Music Specials at Disney Channel.
After the death of her husband George Treadwell, the legendary manager of the late Sarah Vaughn, Dinah Washington, Ruth Brown, Billie Holiday, and Sammy Davis, Jr, Faye Treadwell bought out her late husband’s former business partners and assumed management and control of The Drifters. The historic deal ultimately resulted in Faye Treadwell becoming one of a handful of women entertainment manager’s in the late 1960’s, and one of the first Black female managers.
Faye Treadwell was not only a tenacious manager, but a steadfast trailblazer with a keen legal mind. Her successful civil action suit to protect the integrity of The Drifters trademark from unauthorized use in commerce set a precedent in the field of trademark and intellectual property law, and generated lively debate and reflection among leading experts all along the way.
According to Tina Treadwell, one of the highlights of her mother’s illustrious career was when Faye Treadwell and The Drifters were invited to the White House to perform at a special event during Bill Clinton’s first term.
|Faye Treadwell at the White House in 1992 with President Clinton and daughter Tina Treadwell|
Although she made her home in Englewood, NJ, Faye Treadwell traveled the world with The Drifters and was primarily based in London, England for over 30 years where she hosted an annual Thanksgiving Party for Americans living abroad.
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