Pepsi, the official sponsor of the Super Bowl 50 Halftime Show, unveiled activations the brand will execute around California’s Bay Area and across the country, to get consumers excited for Halftime and Super Bowl 50 leading up to the big game.
Returning for the 14th consecutive year as the official soft drink partner of the NFL, Pepsi will bring a number of activations and content to the Bay Area in celebration of Super Bowl 50, including:
Pepsi Super Bowl Advertisement, “Joy of Dance”
Kola House at Pier 70
Pepsi and directv celebrate three nights at Pier 70
The Pepsi Rookie of the Year Award
Pepsi Helmets at NFL Experience
The Pepsi Fan Deck at Levi’s Stadium
Pepsi Super Bowl Advertisement, the “Joy of Dance”: Starring R&B singer and actress Janelle Monáe, Pepsi’s Super Bowl 50 advertisement, which was released online earlier today, celebrates the brand’s heritage in music by paying homage to music greats past and present. The spot will also air during Super Bowl 50 on February 7.
Kola House at Pier 70: Pepsi will hold an exclusive preview of Kola House – a new experiential lounge and event space, launching its flagship in NYC’s Meatpacking District this spring. The centerpiece of Kola House is a full service Kola Bar – an exciting place where guests will discover the origins, functionality and true flavor of the kola nut. Décor exhibited comes from a partnership between PepsiCo Design and interior design firm, Kravitz Design Inc. Music will be curated by Swizz Beatz and a live art installation from two legendary local San Francisco artists – Jeremy Fish and Sam Flores – will be displayed at the party. Pepsi will celebrate this first-of-its-kind space and inviting media to enjoy specialty elixirs designed by Kola House resident cocktail creator and flavor chemist Alex Ott, along artisanal bites inspired by the Flagship menu.
Pepsi Partners with directv to Provide Ultimate Experience at Pier 70: Pepsi and directv are joining forces in San Francisco to bring fans three unforgettable days of music, technology and art around the biggest sporting event of the year.
Pepsi and directv will provide fans with the ultimate experience at San Francisco’s Pier 70, when they host three nights of live concert performances featuring Dave Matthews Band (Thursday), Pharrell (Friday), Red Hot Chili Peppers (Saturday) and more. The innovative and premium space will be designed specifically for never-before-seen fan engagement and features state-of-the-art sound systems, unique artistic designs and projection-mapped photo walls for an immersive social media experience.
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