Home Music Industry News Pepsi Announces Music Partnership With Prince Royce

Pepsi Announces Music Partnership With Prince Royce

PepsiCo Prince Royce Partnership
Today, Pepsi announces its partnership with Prince Royce and welcomes the 16-time Billboard Latin Music Award® winning artist as the newest member of the Pepsi music family. This year-long, multi-faceted partnership with Royce will include support of his U.S. summer tour and a national ad campaign.

Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a fun Pepsi intermission spot that aired during this year’s 56th Annual GRAMMY Award show.

As a sponsor of the 25th Annual Billboard Latin Music Awards, Pepsi will have a presence during the show including four 30-second ad spots during the telecast including dedicated spots that illustrate how Prince Royce fits in with the brand’s “Live For Now” spirit. Tune in to Telemundo at 7:00 PM EST on April 24 to watch the awards. This year, Prince Royce is nominated for 16 awards, including Artist of the Year.