Pandora, the leading internet radio service, announced today that Tommy Page, a former record-company executive and, most recently, publisher at Billboard, has joined the company in the new position of Vice President, Artist and Brand Partnerships, effective immediately.
The hiring is a signpost to Pandora’s expansion into branded content and offline experiential marketing.
Page’s immediate focus is to expand artist development programming through both branded content, such as the Legends & Icons series and Off The Map, as well as live music experiences like Pandora Presents and the upcoming “Live on Pier 26, Hudson River Park brought to you by Pandora” summer concert series that will feature headline acts such as One Republic, Fun. and The Specials.
“Pandora is like lightning in a bottle for artists because we can do so many things for them on the internet radio platform and with brand partnerships,” Page said. “The Pandora Music Genome Project and our team of professional musicologists have also been helping emerging artists get discovered by our 200 million registered users. My goal here is to help develop and grow those artists’ careers and partnerships using personalized concert series and events.”