Home Music Industry News Overflow Crowd Packs Arbitron PPM Seminar for Spanish-Language Format PDs

Overflow Crowd Packs Arbitron PPM Seminar for Spanish-Language Format PDs

http://www.dmwmedia.com/images/Arbitron.jpgAll presentations “en Español” are available on the Arbitron Web site Arbitron Inc. (NYSE: ARB) announced today that the Portable People MeterTM for Spanish-language format Program Directors held September 25, 2008 at the Westin Los Angeles Airport Hotel drew a stand ing-room-only crowd of program directors from Spanish-language radio stations from around the country. The seminar was open to Arbitron-client program directors of any Spanish-language station in a current or future market. More than 70 PDs attended from Los Angeles, New York, Miami, Dallas, Phoenix, Las Vegas, San Diego and San Francisco. All the PPM presentations from the Spanish PD Seminar (in Spanish and English) are available on Arbitron’s Web site at: http://www.arbitron.com/portable_people_meters/spanish_pd_seminar.htm. PPM and the Programmer ““ PPM Ratings Basics Part I This presentation takes programmers through the basics including “How are ratings made?” It’s an excellent primer and a very helpful review for all skill set levels. Programand o en el Mundo: Intro to PPM This presentation is a top-to-bottom view of electronic ratings and the Portable People Meter service. PDs will learn how the PPM service is different from the service and how they can use the new PPM-based information to better program their stations. “What Cuts Through in Arbitron?” ““ Ratings Basics Part II This presentation is designed to help programmers build on the information from the previous sessions. It helps PDs focus on why they need to have a position in the marketplace and how they might consider differentiating themselves from others. The Importance of P1 Listening in PPM (Courtesy Tripp Eldredge, dmr) will have an understand ing the difference between P1s, Heavy Deeps and other audience segments and why they need to focus on these different groups of listeners. PPM Panel Compliance will learn of differences between a PPM panel and the diary sample and how Arbitron manages each. The Basics of Measuring Hispanic Radio Listening how Arbitron gets its Hispanic population estimates, how Spanish-language dominance is determined, how cell-phone-only households and Hispanics are recruited. PPM PD Tools: What is available in a PPM World This presentation helps the PD understand where they should focus their research efforts and how they should look at data, which are be delivered every week and every month. It also demonstrates Arbitron software tools such as the new PD Advantage for the web and eBook.


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