Video didn’t kill the radio star, despite the Buggles’ pessimistic prediction in 1979. More than 30 years later, DJs face a more fearsome threat ““ syndication. It might not make for such a catchy chorus, however.
London’s Capital 95.8 last week became the latest local radio brand to go national, following its Global Radio sister station Heart and GMG Radio’s Smooth. The BBC’s local radio stations have also been sharing more content, and Bauer Media’s dance station Kiss is set to become a quasi-nationwide offering later this year.