OH NO: Doctors Getting Pharmaceutical Payola

Pharmaceutical Payola — Drug to Doctors

Last week, a Congressional committee properly raked Pharma over the coals for misleading advertising of pharmaceuticals.

A hearing of the Energy and ’s oversight subcommittee focused on advertising campaigns for three drugs, including the remarkable case of Robert Jarvik. Jarvik is featured in endlessly re- ads for Pfizer’s blockbuster cholesterol drug Lipitor. as the inventor of the Jarvik artificial , he is not a cardiologist, not a licensed medical doctor and not authorized to prescribe pharmaceuticals. He’s shown in the ads engaged in vigorous rowing activity, but in he doesn’t row. Pfizer pulled the ads in February after controversy started brewing. [read the whole story here]

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