New York Market Radio advertising revenues for the first months of 2013 increased 7.6% over the comparable period of 2012 according to the New York Market Revenue Report, prepared by Miller, Kaplan, Arase and Co., CPAs.
“It’s quite a story to see New York Radio Market Revenues up by over 7% year to date through May, 2013,” noted Deborah Beagan, Executive Director of New York Market Radio (NYMRAD). “That’s the fastest growth among the Top 10 markets in what is — outside of New York — a flat growth scenario nationwide. “The key to New York Market Radio’s success is live and local content that engages the audience,” she continued. “For the 92% of New Yorkers who listen to Radio, this is their hometown and their favorite stations. In addition, NY Market Radio stations have significantly invested in the digital arena to provide multiplatform options to advertisers. The future of effective advertising lies in the smart integration of traditional and digital media. I am extremely enthusiastic about the second half of 2013.”
May 2013, New York Local Spot Revenues were up 8.3% to $40,703. The National Spot Revenues were up 11.2% to $9,002. The Total Spot were up 8.8% to $49,705. The Total Revenues, including Digital and Network/NTR/Other, were up 7.2% to $56,874.
For the 5 months ended May 2013, market growth was up 6.1% for Local Spot, up 14.3% for National Spot, up 7.6% for Total Spot and up 6.7% for grand total market revenue according to Miller, Kaplan and Arase.
The market’s 6.7% YTD increase over 2012 is spread across three categories:
Local Spot (+6%, over $9M)
National Spot (+14.3%, nearly $5M)
Digital (+19%, nearly $2M).
NYMRAD, supported by New York area radio stations, exists to raise the profile of radio as a primary advertising medium in the New York marketplace and to serve the needs of the New York Market radio and advertising community.