NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that its latest NuVoodoo Ratings Prospects Study of nearly 3,000 persons 14-54 across all PPM markets revealed that of 15.5% who own one or more Amazon Echo or Echo Dot smart speakers in their homes, 46% are listening to AM/FM radio through these devices. The study further suggests that there is a potential for a resurgence of audio-only media usage in the morning, with nearly half of respondents’ smart speakers located in the bedroom.
Leigh Jacobs, Executive Vice President, Research Analysis, NuVoodoo Media Services said: “Our findings indicate a real opportunity for a renaissance of radio listening in the home with the proliferation of smart speakers, particularly with morning radio listening in bedrooms, where 46% have their smart speakers. While radio does an amazing job with morning content, the daily morning podcasts being offered up by NPR, New York Times and many others are on a very level playing field with local radio for anyone using a smart speaker.“
Jacobs continued: “The data suggest that radio is getting usage on these smart speakers, but don’t think for a moment that habits have solidified yet. People are trying all sorts of different sources and services. With Amazon rolling out a lower-priced Echo, more households will have smart speakers in several rooms.”
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