NIELSEN LAUNCHES DIGITAL AUDIO RATINGS TO QUANTIFY BROADCAST RADIO’S ONLINE CONSUMPTION
Part of Total Audience, Nielsen Digital Audio Ratings to Capture Consumer Engagement Over-the-Air and Digital Platforms
New York – March 17, 2016 – Nielsen (NYSE: NLSN) today announced the launch of Nielsen Digital Audio Ratings, the new solution to measure over-the-air radio listening, across mobile apps and web players, regardless of ad model and device—smartphones, tablets and computers. The service will provide the industry with the ability to assess the value of digital inventory and clarify return on digital investments, while aligning with established broadcast and digital currencies. Nielsen Digital Audio Ratings is a component of Nielsen’s Total Audience, an initiative that provides comparable metrics across all linear and digital platforms.
The Nielsen Digital Audio Ratings service, which is currently collecting data on more than 2,500 station streams across all 48 personal people meter (PPM) markets, measures the extension of broadcast radio to streaming environments. Initially, Nielsen Digital Audio Ratings will report the listening of digital streams of AM/FM radio stations and e-radio stations in the 48 PPM markets. Measurement for custom-curated and on-demand audio, including podcasts, is currently in development.
“With the way people consume content in a continual state of change, it’s critical to capture all of the platforms where people are listening to audio, whether on the radio, computers or smartphones,” said Brad Kelly, Managing Director, Nielsen Audio. “To achieve Total Audience for audio, we must provide a comprehensive view of listening behavior across all platforms and what better way to start than with radio. Nielsen Digital Audio Ratings allows broadcasters, advertisers and marketers to better understand the dynamics of a station’s over-the-air and online audiences.”
Nielsen Digital Audio Ratings employs Nielsen’s proprietary software development kit (SDK), which is integrated into mobile apps and web players. This method uses big data, a census-style measurement approach and demographic information from third-party data providers, which is calibrated with Nielsen’s PPM panel.