Nielsen will host its third annual Pre-GRAMMY® party on Sunday, February 14, 2016 at Hyde Sunset Kitchen + Cocktails in West Hollywood, CA. In celebration of the unique link Nielsen makes between entertainment consumers and their media and purchase habits, industry executives and influencers across media, entertainment, sports, consumer, brands and retail will be treated to a night of live entertainment from some of the hottest artists of 2016.
This year’s event will also serve to spotlight Nielsen’s relationship and ongoing initiatives with GLAAD, the nation’s lesbian, gay, bisexual and transgender (LGBT) media advocacy organization. Members of GLAAD will be on-hand to receive a charitable donation from Nielsen on behalf of attendees.
“This will be our third year hosting Nielsen’s Pre-grammy bash, which has become such an exciting night for us and our clients,” said Howard Appelbaum, President of Entertainment, Nielsen. “We’re proud that this event gives our guests the chance to make valuable connections by interacting with others from different industries, all while celebrating grammy week and enjoying some really terrific performances.”
The evening’s performers will include:
Leon Bridges, the 26 year old R&B artist and singer, songwriter who prompted comparisons to R&B legends like Sam Cooke and Otis Redding, will be one of the evening’s performers. Bridges performed in and around Fort Worth, Texas and first stirred up music industry interest with analog recordings, produced by musicians Justin Block and Austin Jenkins. Now signed to Columbia Records, his first singles — including the standout track “River” — appeared in early 2015 with a modern sound that drew upon mid- to late-’60s soul. His debut album, Coming Home, was released in June 2015 and picked up a grammy nomination for Best R&B album.
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