Nielsen and Westwood One announced that westwood one has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and westwood one 24/7 syndicated programming.
Nielsen BDSradio is the world’s leading measurement tool for streaming, airplay, and sales data for the record and radio industries and powers the official Billboard charts. The tool produces strategic programming research, including comprehensive music reports, competitive head-to-head analyses and custom reports that enable broadcasters, rights owners, and streaming services to optimize programming, measure consumption, and maximize audiences.
Charles Steinhauer, Westwood One’s COO, said “The power of our platform, our recent investments in sales and marketing, and the strong continuity of our partnerships has allowed us to represent the best in class services in the industry. We are proud to extend our relationship with Nielsen and look forward to the future together.”
“We are delighted to extend our successful relationship with Westwood One” added Erin Crawford, GM of Music, Nielsen. “As a leading provider of audio entertainment content, westwood one is an ideal collaborator for us as we continue to develop new innovative tools for a dynamic music industry. It is a testament to our commitment to quality services and insights and we couldn’t be prouder.”
Nielsen BDSradio processes over 7 billion streams each week, and over 550k music detections every day from more than 1,900 radio stations, networks and video channels in the U.S, Canada and Mexico. Nielsen’s measurement of music consumption, including radio monitoring, sales and streaming activity, as well as consumer research, is the currency for the entertainment industry. Nielsen is the exclusive provider of airplay, sales, and on-demand streaming activity to Billboard’s charts and is the global standard for music measurement.