Home Music Industry News NIELSEN: 77% of American Adults Listen to Radio Daily

NIELSEN: 77% of American Adults Listen to Radio Daily

nielsenNielsen, which analyzed behavioral data collected by the Council for Research Excellence in , Chicago, Dallas, Philadelphia, and Seattle in 2008 states broadcast radio reached 77% of adults every , making it second only to television, which garnered 95% daily reach. The Nielsen data bolsters ’s audience claims at a critical for the medium — but it’s unclear whether these kinds of findings can still sway advertisers. Within the category, ’s daily reach far exceeded the percentage of American adults who listen to CDs or tapes — at 37% — or listen to portable audio devices like iPods or MP3 players, at 12%. What’s more, Nielsen found that the 12% who listen to iPods or MP3 players every day overlap a great deal with the 77% who listen to , with reaching 88% of the iPod/MP3 group. Compared to other , on a radio also the Internet — excluding email usage — at 64%, newspapers at 35%, and magazines at 27%. [source]

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.