Athlete Content & Entertainment (ACE Media) launched as a new, original content business that will identify and create programming opportunities for athletes around the world. With consumer demand for exclusive, high-quality sports-related content at an all-time high, ACE Media will begin by leveraging the NFL Players Association’s (NFLPA) exclusive group player rights and access to more than 1,800 active players to produce compelling sports-lifestyle content focused on athletes, whom fans would otherwise know solely through their statistics and game highlights.
The NFLPA will be the majority shareholder in ACE Media, working in collaboration with strategic media and sports partners.
“Like all athletes, NFL players are an extraordinary group of people with an incredible range of talents, passions, perspectives and backstories. Many of those stories have flown under the public radar,” says Ahmad Nassar, a member of ACE Media’s Board of Directors and President of NFL Players Inc., the NFLPA’s for-profit marketing and licensing arm. “ACE Media will aim to unlock those stories for diehard and casual fans alike and will reach new audiences as well by casting athletes in a light that allows their off-the-field attributes to amplify and complement their on-field accomplishments.”
ACE Media has already forged strategic partnerships with a broad range of media entities to provide athlete-driven programming. These include distribution channels such as BET Networks, Bleacher Report, The Players’ Tribune and 120 Sports; producers such as Tongal and Academy Award winning producers Ed Cunningham and Seth Gordon of World Record Headquarters; and global brands like Nike. Programs in production or development include, among others, several episodes of BET’s web series #BLX; the multi-episode series Take it to the House for Bleacher Report; a range of first-person perspectives for The Players’ Tribune; and a wide variety of interviews and event-driven content for 120 Sports. Future plans include scripted and unscripted television series, animated and other youth-oriented content, short-form content and audio programming, as well as expansion beyond football to incorporate athletes from other sports into ACE Media’s content efforts.
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