New York Market Radio Association (NYMRAD) has released the Third Quarter State of the New York Market Report. The comprehensive analysis of the New York marketplace is designed to help advertisers understand Radio’s impact on consumers and its prominent role in the local advertising landscape. The extensive report assesses the New York area economy, including business drivers, and provides up-to-date consumer research on music consumption, radio usage, and more.
“In third quarter, retailers effectively used radio leading up to the holiday shopping season,” says Deborah Beagan, Executive Director of NYMRAD. “Radio has always done a terrific job of reaching people on the go, and is a huge benefit for influencing consumers closest to their point of purchase.”
The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including Nielsen Audio, Miller Kaplan Arase, Labor Statistics for the New York City Region, Crain’s New York Businesses, “Infinite Dial,” RetailMeNot and many more.