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New Study From MediaVest And iHeartmedia (formerly Clear Channel) Media And Entertainment Reveals Tremendous Growth In Audio Platform

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car_radio_cnbcMediaVest and iHeartmedia (formerly Clear Channel) Media + Entertainment (CCM+E) revealed the results of a joint national study that provides deep insights into why, when and how consumers use particular audio platforms.

seamlessly flow between different media choices and indeed different forms of audio. remains dominant while other listening platforms address specific needs”

The study, which surveyed thousands of audio listeners who use one or more of the following audio sources – personal music collections (CDs, iTunes downloads), broadcast , streaming AM/FM , custom online playlists, satellite , online music videos and digital music channels on TV – shows that consumers recognize unique and important benefits for each audio platform, and will choose each based on the time of day and situational needs. In addition the research shows that because of the use of alternate audio devices, time spent across audio platforms continues to increase and growth in audio is predominantly additive.

Usage of all platforms is generally highest from 3pm to 7pm. “In the Car” is the No. 1 location for audio across all day parts and participants prefer to access audio content through regular broadcast stations or satellite radio. In addition, they are more likely to listen to online AM/FM radio streams or custom playlists from home. Results also show that mobile devices increase control and portability, with most listeners citing the ability to “take their music with them anywhere” as one of the top reasons they turn to audio on their mobile devices.

The results also offer a detailed look at consumers’ motivations in selecting one platform over another. choose broadcast radio for its accessibility to timely news, radio personalities and hearing new music. Personal music collections or custom stations allow consumers to control the content, while satellite radio offers fewer advertisements. Consumers can use audio platforms to connect with the world around them, or to create and control a personal experience. The most appealing audio ads are related to listeners’ favorite music, delivered at relevant times and customized to the specific audio platform. Audio gives marketers an opportunity to deliver high-impact and emotionally resonant messages. Broadcast radio listeners are most accepting of advertising and broadcast radio delivers the strongest advertising recall and brand engagement.

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Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

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