New Jersey, Denver and New Orleans Markets Go Live
A new self-serve online platform designed to improve the buying and selling of local radio advertising has been launched by TheMediaDash.com, Inc. (www.theMEDIAdash.com).
Called The Media Dashâ„¢ Local (www.themediadashlocal.com), the digital platform provides an easy way for small- and mid-sized businesses to buy advertising on local radio stations. It is designed to help broadcasters sell premium on-air and streaming commercials to both new and repeat advertisers. Both parties will benefit from the ease, speed and accountability of the system.
The product will be branded locally in each market. The first local radio markets already operating are in New Jersey (www.NewJerseymediadash.com), Denver (www.Denvermediadash.com); and New Orleans (www.NewOrleansmediadash.com). Two additional markets ““ Santa Rosa, Calif. and Long Island, N.Y. ““ are slated to go live in the coming weeks.
“Due to limited resources, local radio stations typically focus their sales efforts on their largest customers, failing to address a broad market opportunity of under-served local advertisers,” said Drew Hilles, CEO of The Media Dash. “Our goal is to make it as easy to buy local radio as it is to place Internet advertising. The Media Dash Local is designed to bring new advertisers to radio and generate incremental revenues for stations.”
How It Works for Advertisers:
By answering a few simple questions on the easy-to-navigate dashboard, they are able to move quickly through the system’s four-step process:
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