Home Music Industry News NEW RADIO TRENDS? Full Time Extinct? Airtime to Advertisers? DJs at 1/2...

NEW RADIO TRENDS? Full Time Extinct? Airtime to Advertisers? DJs at 1/2 Price?

 width=As the industry changes and corporations are looking for ways save money two trends appear be on the rise that could affect ’s PPM negatively…maybe positively.

on air slots are being replaced by part slots at some stations in an effort to save salaries and benefits. This may not be GREAT news for current full timers but it actually makes great sense and could work to the advantage (and disadvantage) of urban radio. Radio programming will be like TV programming.

This also opens up the door for many jocks to get back in to radio and offers something urban radio has been missing ….variety, at least from a hosts perspective.

: This is also why The RFFocus Social Network RFSN must become a industry organization so that we can offer health insurance to members in certain regions. Have you joined? Do so here.

The greatest changes in radio are going to start happening this year and at least radio is making an effort to save jobs instead of eliminating them.

Certain jocks are calling stations and offering to work full time for 2/3rds or even half of what the current jocks are making.   Radio is forced to take a look at the concept to save money.

Finally many urban stations are selling time to local churches and other businesses (YIKES THIS is a NIGHTMARE) as a way to save money.