Home URBAN UM, We Kinda KNEW THIS! Study: Nearly Half Believe Newspapers Will Ceast...

UM, We Kinda KNEW THIS! Study: Nearly Half Believe Newspapers Will Ceast to Exist in the Future


New insights from forthcoming Arbitron/Edison 2010 debuting April 8th

Nearly half (49%) agree with the statement “In the future, there will be no more newspapers because everyone will be getting their news over the Internet” according to the new Infinite Dial 2010 national survey from Arbitron Inc.  and Edison Research. This is a sharp jump compared with the results from just three years ago when only 27% agreed with the same statement.

“The average consumer’s expectation that newspapers will “˜always be there’ has eroded dramatically since we began tracking this question in 2007″ said Bill Rose, senior vice president of marketing at Arbitron. “This perception cut across nearly all age groups, except those age 65 and older” added Edison President Larry Rosin.

These findings come from a national survey of 1,753 persons ages 12 and over. This is the 18th in a series of studies Arbitron and Edison have conducted since 1998 on topics relating to the Internet and New Media. The complete study will be presented in a Webinar on April 8th at 2PM and interested parties can register at www.arbitron.com or www.edisonresearch.com.