Home Of Interest Nate Quick's Untimely Death Shows Listener's Interest in DJs

Nate Quick's Untimely Death Shows Listener's Interest in DJs

For many years, urban has tried desperately to claim the music as the of the station… I think this came about via constipated consultants and the once greedy mom and pop owners who saw jocks being treated like who they viewed as out of control. I don’t know which one I have more of a problem with, or consultants. At least consultants a dying breed (did I say that? Bad blogger).   Ultimately the REAL problem was the owners were jealous and they didn’t have the skills to duplicate the ’s but wanted a piece of the pie nonetheless. They knew it was delicious (laugh). What better way to take the power of the than to to use black on black slave tactics? Owners stopped letting DJs program their own shows and book their own concerts and they hand ed that responsibility to the PDs and the sales staff. Many didn’t stop there. They broke the even more by destroying his self esteem and making him feel expendable and worthless to the industry.   Ironically, some of that still happens today but I better not ever hear of it.

When this past week Urban radio management and the trades barely responded (online).   Out of the many comments on the posts that we did for Nate I saw few, if any, from programmers and radio management and I know many programmers and radio management people read it because I have the report. What urban radio did do, and I don’t know who to give credit for this, is they talked about it on the air (Kudos my radio family). For a format that does not like “swan songs” urban radio really came through on this occasion as over 50,000 people read that one post about Nate’s passing. I thought I was blown away when Media Take Out did links to a couple of our stories. Nate’s story got the highest readership in the history of the blog. My was truly a star (laugh). When I write something about Cathy Hughes, we’d be lucky to get 200 readers matter what the subject on her. Readers don’t have a connection with her and consumers really don’t care about the politics of radio, the Performance Tax issue or the fact that urban radio is struggling cause that’s all out of their reach, thanks to syndication… they DO however care about jocks and those they can touch see and feel from our industry. I have to admit, I was surprised that radio talked about Nate on the air but I know a lot of those numbers we got HAD to come from urban radio and I thank you guys for it. Needless to say the bottom line is it proves DJs are indeed STILL stars or at least we have the ability to be. You think my campaign to get young jocks on the air was bad before? What till you see me after this post.

2 COMMENTS

  1. Hello RFFocus Family! Just wanted to let you guys know (if you didn’t already) Nate’s Memorial Service is Today at 10am (Central Time) and the service can be viewed via the internet. Go to http://www.ibocjoy.or and scroll down to his banner. Take care and have a Blessed day.

    Brian Watts “Eazy”

  2. I could add more but it has been said so nicely. What was done to this business will always have it’s affects. Many folks who should still be on the air because they are great talents have gone the way of the dodo because…

    Nate was a breath of fresh air and I loved watching him impart knowledge to the young ones. It let me know that there are others in the camp that are looking to do good and not out for what they could get.

    Karl Blake

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