— 2015 NAB Show Showcases the Latest in Ad Technology and Media Measurement Methods —
WASHINGTON, D.C. — NAB Show, the world’s largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, will feature extensive conference programing and exhibits on the latest trends in multiplatform content monetization, including advances in advertising technology, developments in media measurement techniques and best practices for both traditional and digital advertising. The convention takes place April 11 – 16 in Las Vegas.
On Wednesday, April 15, NAB Show will host the Super Session “Achieving Advertising Agility,” produced in partnership with PriceWaterhouseCoopers (PWC), which will focus on how companies can achieve advertising agility at a time of peak innovation. The session, moderated by PwC’s marketing transformation practice lead John Swadener, will address the convergence of marketing and advertising technologies and how this is driving demand for new roles such as “Data Scientists” – who are gaining influence in organizations.