WASHINGTON, DC — New media executives will be on hand to discuss digital media opportunities during a super session at The NAB Radio Show in Austin. Steve Goldstein, executive vice president of Saga Communications and chair of The NAB Radio Show Steering Committee, will moderate the panel discussion featuring executives from Emmis Interactive, CBS Radio, ESPN Radio, and Saga Communications. The session, sponsored by Comic Wonder, will be held Thursday, September 18 at 10:30 a.m.
Attendees will have the opportunity to learn from media professionals as they provide insight into how to successfully utilize new media tools to enhance radio station brand s and increase profitability. Session participants include:
Steve Goldstein (moderator), held several positions at radio stations in Central New York, and was hired as NBC Radio Network’s West Coast manager of affiliate relations upon graduation from Ithaca College. He later served as the youngest news anchor for the ABC Radio Network before beginning his major market programming career at WABC Radio. Since 1986, Goldstein has been employed by Saga Communications, initially serving as group program director. In 1988, Goldstein was promoted to executive vice president, where he currently oversees Saga Communications’ 88 radio stations, nine TV stations, two farm radio networks and three state radio networks. Goldstein served as Chairman of the Arbitron Advisory Council and is currently on the Advisory Board of the Midwest Conclave.
Deb Esayian, is co-president at Emmis Interactive. Drawing on her marketing expertise and high-level sales experience, Esayian strives to integrate new and traditional media to produce innovative, profitable business models. A former product manager, Esayian has worked with several consumer goods manufacturers in the U.S. and abroad. Previous work experience also includes serving as the director of jobcityusa.com, an Emmis-owned minority recruitment web site, and working as the general sales manager for WJBR-FM in Philadelphia.
David Goodman, serves as president of digital media & integrated marketing at CBS Radio. Goodman works with CBS’s 140+ major market stations, overseeing digital, integrated ad-sales and marketing strategy. Additionally, Goodman established and runs The Altitude Group, CBS’s integrated ad-sales organization that has been responsible for providing ground-breaking campaigns to a variety of Fortune 500 advertisers. Prior to CBS, Goodman was an executive for Warner Bros. and The Warner Music Group, and formed the domestic television and video division of Saban Entertainment.
Marc Horine, is vice president of digital partnerships and sales development for ESPN Digital Media. In this capacity, Horine oversees digital partnerships for ESPN.com, including editorial ad sales integration, ESPNOutdoors.com, Bassmaster.com, ESPNVideogames.com, ESPN Travel, ESPN Cars and EXPN.com. Horine began his career at ABC/ESPN Radio Networks in 1996 and has worked in digital media for the past 9 years.
Jeff Vettrus, is the director of interactive media for Saga Communications. Vettrus has over 20 years of radio and technology experience. In radio, Vettrus worked as a contemporary hit radio (CHR) announcer and hosted a top-rated morning show in several markets such as Toledo, Detroit, Phoenix and Tampa. As director of interactive media at Saga Communications, Vettrus partners with radio stations throughout the entire company to create popular and profitable Web sites. Prior to taking over interactive media Vettrus served as regional director for iHeartmedia (formerly Clear Channel)’s southern region and senior director for iHeartmedia (formerly Clear Channel)’s interactive group.