WASHINGTON — The National Association of Broadcasters today launched a new consumer-oriented website, RadioRocksMyPhone.com, promoting radio-capable mobile phones and educating Americans on the benefits of the technology. More than 239 million Americans age 12 and older listen to radio every week, according to Arbitron.
“There is a movement taking place, and radio fans are asking why cell phone gatekeepers are resistant to offering a free entertainment option that can also provide lifesaving emergency information,” the website reads.
The site details the benefits of radio-enabled cell phones, notes that the U.S. market lags behind other countries with regard to the integrated technology, and encourages visitors to write their lawmaker expressing support for the technology. The few cell phone models that are radio-enabled and available in the United States are highlighted on the website.
The site also references a recent nationwide online poll conducted by Harris Interactive, which shows that 76 percent of American cell phone owners would consider paying a one-time additional fee to gain over-the-air access to free and local radio stations through their mobile phone.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
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