Home URBAN NAB AND PARTNERS UNVEIL RESULTS OF PROJECT TO LOWER HD RADIO UPGRADE...

NAB AND PARTNERS UNVEIL RESULTS OF PROJECT TO LOWER HD RADIO UPGRADE COSTS FOR STATIONS

‘Embedded Exporter’ technology unveiled at the Show —

LAS VEGAS — The National Association of Broadcasters (NAB) today unveiled the results of an unprecedented partnership with iBiquity Digital and four broadcast equipment manufacturers to accelerate the commercial development of products based on -generation “Exporter” technology. The products, which significantly reduce a station’s cost to upgrade to Radio, are being introduced and made available for purchase during the NAB Show in Las Vegas.

“NAB is playing a critical role in the creation of technologies to benefit our members and promote the future of ,” said NAB President and David K. Rehr. “This is just one example of how we’re fulfilling our advocacy promise to broadcasters.”

HD Radio stations use the Exporter to combine multicast audio channels and advanced data services along with a station’s main audio channel into a format suitable for transmission. NAB and iBiquity, the developer of HD Radio digital broadcasting, worked with four manufacturers — BE, Continental, Harris and Nautel — to accelerate the development and implementation of this next-generation technology. Known as an “Embedded Exporter,” the technology further reduces the size and cost of HD Radio transmission facilities.

The project began in 2006, and the newly formed NAB HD Radio Technology Advancement Task Force was charged with overseeing the effort, culminating in today’s announcement.

Task Force Chair and Executive Vice President and Caroline Beasley said, “NAB is putting its money where its mouth is when encouraging stations to broadcast in digital. This new technology will give a big boost to the advancement of HD Radio, which ultimately means more choices and better sound quality for our listeners.”

Because of NAB’s contribution to this effort, NAB members receive an additional discount on these already cost-reduced products. All four manufacturers are displaying, and offering for sale, products incorporating Embedded Exporter technology at the 2008 NAB Show.