On the heels of June’s biggest increase in six years, MTV announced a new summer slate featuring “Siesta Key,” a return to the ultimate summer soap from the producers of “Laguna Beach” (FIRST LOOK AT TRAILER AND CAST); “Win Big” (working title), a live game show that sees Rob Dyrdek give away $100,000 to help young people fulfill lifelong dreams; and “Catfish: Trolls,” an investigative vehicle that chronicles internet trolls. The lineup showcases five new series and four returning hits.
With an emphasis on youth culture, the network is doubling down on its programing targeted to coming of age moments and stories, and fun, topical content that celebrates the intersection of music and pop culture.
Building on the network’s reinventions of “Fear Factor” and “Wild ‘N Out,” MTV saw June up +12% in share and +3% in ratings – the first time June was up YoY since 2011 (P18-34). July to-date is up +15% from YAGO and +21% in share, pacing to be the first July with YoY growth since 2013. “Fear Factor” was the network’s highest-rated premiere in two years and “Wild ‘N Out” was up +92% vs. prior season average (P18-34). Additionally, teen-targeted series continue to bring young viewers back to the network with “Promposal” and a reimagined “My Super Sweet 16”.
NEW AND PREVIOUSLY ANNOUNCED SERIES
July 31 at 10:00 p.m. ET/PT
FIRST LOOK AT TRAILER AND CAST
From the producers of “Laguna Beach” comes “Siesta Key,” the ultimate summer series that follows a group of young adults confronting issues of love, heartbreak and looming adulthood. As these friends spend the summer together in their beautiful hometown, they come of age while trying to figure out who they are and want they want to be.
CREDITS: Executive producers are Tara Long and John Morayniss for Entertainment One (eOne), Mark Ford and Kevin Lopez for Creature Films. Mark Scheibal, Elizabeth Jones, Gary Kompothecras and Warren Skeels also serve as executive producers.
EP. COUNT: 10
July 13 at 11:30 p.m. ET/PT
A new comedy series, MTV’s “SafeWord” is where famous friends become famous frenemies, all for a laugh. From the producers of “Lip Sync Battle” and hosted by Terrence J, the season will feature high profile talent like Kevin Hart, Damien Dante Wayans, Chris “Ludacris” Bridges, Marlon Wayans, Kelly Rowland, LaLa Anthony, Amber Rose, Ross Butler and Justin Prentice, Lil Rel Howery and more. In each episode, celebrity guests will partner with comedians to play games in front a live audience. In a friendly roast, the celebs are tasked with taking the heat, but can stop the pain using a “safeword.”
CREDITS: “SafeWord” is executive Produced Jay Peterson and Jerry Carita for Matador. James Sunderland serves as showrunner. Terrence Jenkins serves as host and executive producer. The series is directed by Michael Simon.
EP. COUNT: 8
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