MIKE PRESTON NAMED SVP OF PROGRAMMING AT IHEART
iHeartMedia Baltimore announced today that Mike Preston has been named Senior Vice President of Programming, effective immediately. He will also serve as Program Director for 93.1 WPOC, Baltimore’s No. 1 for New Country, and 102.7 JACK-FM, Playing What We Want for Baltimore. iHeartMedia Baltimore has a strong cross-platform presence and includes a number of iconic brands and franchises – both broadcast and digital – including 93.1 WPOC, Z104.3, 102.7 JACK-FM and Heaven 600 – and produces legendary marquee events including 93.1 WPOC’s Sunday in the Country.
iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company. Preston will be responsible for spearheading the programming, promotions and digital strategies for all four stations in the Baltimore market. As Program Director, Preston will also work with on-air personalities and sales teams from 93.1 WPOC and 102.7 JACK-FM to oversee the stations’ day-to-day programming operations.
“Mike Preston fits this opening like a glove,” said Jeff Kapugi, Senior Vice President of Programming for iHeartMedia’s Washington, D.C. Region. “I am confident that his leadership and personality will take our Baltimore cluster to new heights.”