Los Angeles Lakers’ forward Metta World Peace continues his drive to support low-income American families and enhance the well-being of their children. World Peace is hosting a giveaway for a chance to win an autographed NBA basketball, as part of an online initiative he launched last month. The “Family Defense” campaign kicked off with the announcement that the basketball star would be donating his 2004 NBA Defensive Player of the Year trophy, in hopes of raising $2 million. Now participants also have an opportunity to win signed basketballs, while supporting three causes close to World Peace’s heart: Xcel University, Inc., Mental Health America, and The Artest Foundation.
“The “Family Defense” campaign is more than donating a Defensive Player of the Year Trophy, or autographed basketballs – it’s about building stronger families,” says World Peace. “We have to create supportive environments to raise our children. Working through Xcel University Inc., Mental Health America, and The Artest Foundation, we can encourage couples to overcome conflict through effective and positive communication, allowing them to spend more quality time together in an environment of support, appreciation and respect.”
More information about “Family Defense” is available at familydefense37.com and mettaworldpeace.com. Participants are provided a variety of ways to earn entries. The giveaway, developed in conjunction with Canadian based contest marketing agency RAVEN5, comes to a close in July, 2016.