Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA), the favorite station of millennial youth in Los Angeles, MEGA 96.3FM successfully hosted Calibash 2016, the most anticipated urban and rhythmic music concert in Los Angeles featuring world renowned artists Snoop Dogg and Lil Jon as well as the hottest Latin music singers today including J Balvin, Prince Royce, Nicky Jam, Plan B, Yandel, Farruko, Becky G, J Alvarez, Justin Quiles, Zion & Lennox and Henry Santos. The sold-out Calibash 2016, hosted by KXOL Mega 96.3FM, LaMusica and produced by AEG Live and Latin Events took place on Sunday, January 24, 2016 at STAPLES Center in Los Angeles, California.
As one of the most important and climaxing moments of the night, J Balvin invited justin bieber to the stage to perform the remix of the hit song “Sorry.” Lil Jon, Becky G and Yandel also performed for the first time their upcoming single “Take It Off.” Calibash continues to be the perfect platform for showcasing upcoming music hits and new artists’ collaborations given the massive media coverage and social media interaction the event enjoys. But the stars were not only onstage, celebrities such as Floyd Mayweather, Larry Hernandez, Yasiel Puig, Jonathan Sanchez, Adriel Favela, Martin Castillo, Kurupt were seen in attendance.
During CALIBASH 2016, SBS revealed the LaMusica app logo above the stage. LaMusica is the company’s mobile music product that offers exclusive content including live streams of SBS’ market-leading radio stations and talent, a “My Radio” innovative personalization tool, hundreds of expertly curated playlists as well as social networking features and access to more than 23 million songs. The app is available for free download at the Apple store and Google Play.
“I’m so proud of SBS LA’s team effort and positive contributions; #CALIBASH2016 broke attendance records, revenue records and showcased the most popular current Latin and English artists. Mega 96.3FM signature event CALIBASH entertained the Los Angeles millennials through mobile, digital and social media making the event a top trending topic across various platforms,” stated Marko Radlovic, Senior Vice President and West Coast Regional Manager at Spanish Broadcasting System.
“Music festivals and concerts come and go but very few grow into a reputable brand as Calibash has. With a sold-out concert, Mega 96.3FM once again has proven to enjoy the loyal following of bilingual and bicultural millennials and provides them a top of the line event that features the most popular English and Spanish language music singers preferred by this coveted consumer group,” said Juan Carlos Hidalgo, West Coast VP of Programming at Spanish Broadcasting System.
“Over the 9 years that AEG Live has been producing the event, this was its biggest year yet. We were proud to bring together a stellar line-up of the hottest new generation acts, as well as established heavy hitters in the Latin and General market space. Along with exciting surprise guests, the 4 hour high energy party had all of STAPLES on their feet for a party you didn’t want to miss,” stated Hans Schafer, Director of Latin Talent at AEG Live / Goldenvoice.