Mediabase, the airplay monitoring and research division of Premiere Radio Networks, and Emmis Radio announced today that they have agreed to extend their exclusive music monitoring contract, allowing Emmis-owned music formatted radio stations nationwide to continue having full access to Mediabase.
President of Mediabase and EVP of Premiere Radio Networks Rich Meyer stated, “We’re very proud to provide Emmis’ top-notch programmers with the absolute best airplay data in the business.”
Added Mediabase Senior Vice President/Music Initiatives Alissa Pollack, “Today, it’s vital that the radio and music industries work closely together to cross promote each other’s businesses. This partnership helps us accomplish that goal.”
Emmis Radio President Rick Cummings stated, “The Emmis programmers continue to utilize Mediabase on a daily basis to make essential programming decisions. We are pleased to again renew our exclusive relationship with Mediabase.”
In addition to providing vital airplay information to nearly 1,800 affiliate radio stations and every major broadcast group, Mediabase 24/7, a division of Premiere Radio Networks, provides research to every major record label in the North America. Mediabase monitors more than 1,800 radio stations in 175 U.S. and Canadian markets. Mediabase introduced and innovated the concept of monitored airplay in 1987.