Media Monitors has been granted accreditation for the Radio Spot Service. The MRC is a non-profit industry association established in 1964 composed of leading television, radio, print and Internet companies, as well as advertising agencies, advertisers and trade associations. Philippe Generali, President and CEO of Media Monitors expounds on the MRC significance, “This is a thrilling moment for Media Monitors. After years of rolling out the most reliable monitoring service for broadcasters, this is the icing on the cake. We continue to pledge to the industry the highest quality data with unmatched speed.” The stand ards Media Monitors has adhered to in research data ensure valid, reliable and effective information for all users. “Media Monitors is the first radio monitoring service to be audited and accredited by MRC and I congratulate them on this noteworthy accomplishment for the spot radio advertising component of their service” said George Ivie, Executive Director of the Media Rating Council. “MRC accreditation provides subscribers with confidence that Media Monitors is identifying and reporting radio advertising occurrences in accordance with MRC Stand ards.” The MRC Accreditation is an achievement reached after years of exposure to the requirements and emulating them. Companies base revenue decisions off Media Monitors services, and we will continue to raise the bar.