Mass Appeal, a leader in premium content development and authentic cultural experiences, announces the first Rhythm Roulette competition that will showcase up-and-coming music producers. The contestants will create instrumentals by sampling chosen records to make one final beat. The beats will be judged upon by influential label executives and the winner will then be selected by Pusha T, who will rap to the winner’s track.
The contest was created around Mass Appeal’s innovative series Rhythm Roulette, in which beat makers blindly select three records, and create one instrumental by sampling each piece. It’s rare insight into the abilities, craftsmanship and creativity of some of the most prominent producers in the game.
During the first round of judging, members from independent record labels such as Fools Gold, Mad Decent, Mexican Summer, Software Recordings, Fade to Mind, Owsla, True Panther and DECON will choose the contestants that will move on to the final round of judging. The contest is a one-of-a-kind opportunity for hungry music producers to get their talents recognized by leading figures in the industry, and ultimately have their track be used by one of the most successful musicians of this generation.
Matt McRoberts, CEO of Mass Appeal, commented, “Our goal is to celebrate creative instigation and help inspire young musicians. We seek to create new and innovative content everyday and this series is blowing up the beats community. We are confident that this contest will introduce new talent to the industry and hope to inspire others.”
For more information on the contest, and a chance to check out past Rhythm Roulette segments, head on over to http://massappeal.com/pusha-contest/