EWING, N.J., June 15, 2016 /PRNewswire/ — The maker of Magnum™ Condoms and the Compound today announced the Compound Gold Project, a three-track hip-hop music collaboration to be released on SoundCloud featuring top artists Dave East, BJ The Chicago Kid, Jim Jones, Joey Bada$$, Beanie Sigel and Jadakiss. The first track, “Hold Me Down,” featuring XXL 2016 Freshman Class artist Dave East and BJ The Chicago Kid, produced by Buda The Future and Grand Muzik, dropped today. The final two tracks, “Lost Ones,” featuring Jim Jones and Joey Bada$$, produced by Don Cannon, and “Dinero” featuring Beanie Sigel and Jadakiss, also produced by Buda The Future and Grand Muzik, will be released later this summer.
The Compound Gold Project includes three songs, behind-the-scenes videos of the artists in the studio, interviews and artwork from Jay West. The maker of Magnum™ Condoms and creative art studio, the Compound, worked to innovatively bring the “Magnum™ Live Large” lifestyle to consumers through the Compound Gold Project. They collaborated with the artists to record the album and film videos at the Compound, where the artists expressed what it means to be a “Magnum™ Man” and embody the gold standard in life.
“The Compound Gold Project is an authentic representation of the Magnum™ Condoms brand and the hip hop community,” said Bruce Weiss, Vice President of Marketing for Trojan™ Brand Condoms. “It conveys the experience and ‘Magnum™ Live Large’ lifestyle through music.”
“We’re excited to continue our partnership with Magnum™ Condoms and launch this project,” said Set Free Richardson, Founder and Creative Director of the Compound. “Working directly with the artists and the brand allowed us to authentically collaborate and make great music that the Magnum™ consumer wants to listen to.”
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