MadeMan.com, Break Media’s leading online men’s lifestyle platform, announces the launch of a new original web series with NIVEA MEN, inspired by the grooming brand’s new “Silence the Irritation” campaign.
On May 7 th, MadeMan.com premiered Just Face It, starring Damon Wayans Jr. (Happy Endings) and written by Chadd Gindin (It’s Always Sunny, The Cleveland Show, Up All Night). The eight episode comedy series follows Wayans’ character as he juggles his diverse crew of friends, co-workers and ongoing pursuit of a girlfriend, all while overcoming the daily irritations of life. Playing the role of Damon’s character’s girlfriend is actress and True Blood star Janina Gavankar. New episodes will be released on a weekly basis through June 4 th. Just Face It will be available to watch at MadeMan’s NIVEA MEN hub, www.mademan.com/niveamenusa, and on its YouTube channel, YouTube.com/MadeMan.
To create a branded entertainment campaign for NIVEA MEN that truly reflected the most irritating parts of men’s lives, Break Media utilized its proprietary Acumen research platform to survey its panel of thousands of guys who shared the things in their lives they found most irritating. Break Media’s creative lab used these insights from real men to craft the stories for the web series.
“This has been a true partnership since the start bringing together brands in NIVEA MEN and Made Man that wanted to build an incredibly entertaining content series,” says Mitch Rotter, Break Media’s EVP of Programming, “The scale of production and talent involved in this program rival the best of television in a digitally optimized format and voice and brings together the ideal mix of publisher, brand, and talent to bring the final product to life.”
“Despite the array of razors in the marketplace, men continue to dread the shaving experience as both painful and irritating,” said Evan Eckman, Vice President of Marketing ““ North America, Beiersdorf Inc. “With more than 90 years of men’s grooming experience at NIVEA MEN, we understand men’s skincare needs better than ever – with our wide assortment of balms and gel solutions specifically formulated for men with sensitive skin. By partnering with Break Media on this initiative, we hope to help men silence shaving irritation once and for all.”
The NIVEA MEN campaign with MadeMan.com will launch the brand’s Shave Gel, Sensitive Face Care Gel Moisturizer, and Sensitive Post Shave Balm. In addition to the web series, NIVEA MEN will have a mobile optimized content hub on MadeMan.com that will feature editorial content created for NIVEA MEN, including a sweepstakes opportunity (Shave off Your Monday Morning Irritations) with a weekly winner. Prizes will include noise-cancelling headphones, cash prizes to help pay for taxes, among others