Home Music Industry News Lisa Fischer Joins UP As Executive Vice President, Advertising Sales

Lisa Fischer Joins UP As Executive Vice President, Advertising Sales


GMC TV UP ENTERTAINMENT, LLC LOGOUP announced today that has joined the company as , sales, with responsibility for overseeing all operations for the network as well as that of ASPiRE, the network from Earvin “Magic” Johnson. Fischer will be based in New York and will report to Charley Humbard, president and CEO, UP.

“Lisa is a highly respected executive with trusted relationships with agencies and their clients,” said Humbard. “Lisa’s experience leading award-winning sales teams at some of the top programming brands will ensure UP continues to bring growth, value and quality customer service to our advertising partners.”

“I am incredibly excited about this opportunity to join UP at this point in the network’s history,” said Fischer. “UP’s original programming slate is growing and gaining widespread acclaim, and everyone I’ve met is all-in with their enthusiasm and commitment to continuing to grow the brand. I look forward to contributing to that growth.”

Fischer joins UP from ION , where she was senior , network advertising sales since 2010. Before joining ION, Fischer spent 12 years at Discovery , most recently as senior vice president of sales for networks including, Discovery Health, Animal Planet, Fit TV, Discovery Kids and Investigation Discovery. She also launched ad sales operations for OWN: The Oprah Winfrey Network.
The ad sales teams Fischer has overseen have been recognized with numerous industry awards including: #1 Quality Sales Organization by Jack Myers Media Business Report and Sales & Marketing Management – One of America’s Top 25 Sales Forces.

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Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

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