Home Music Industry News Lexus buys naming rights to KDKA studios

Lexus buys naming rights to KDKA studios

Downtown-based NewsRadio 1020 KDKA has sold the naming rights to the Gateway studios in which the has operated for generations to Lexus of North Hills, a Wexford-based car dealership.

, the company that owns KDKA along with a hand ful of other , expects the sponsorship with give Lexus Å“unprecedented exposure to the Pittsburgh radio audience,  according to public release.

The station will broadcast from Lexus of North Hills Studios beginning in March, giving the car dealership an on- station identification in which its name will be mentioned each hour.

Michael , the Pittsburgh Market Manager for , said that radio stations elsewhere have such sponsorship strategies, but he believes itâ„¢s the time for KDKA

Lexus buys naming rights to KDKA studios – Pittsburgh Business Times:.