Home Music Industry News Lexus buys naming rights to KDKA studios

Lexus buys naming rights to KDKA studios


Downtown-based NewsRadio 1020 KDKA has sold the naming rights to the Gateway studios in which the has operated for generations to Lexus of North Hills, a Wexford-based car dealership.

, the company that owns KDKA radio along with a hand ful of other local radio stations, expects the sponsorship with Lexus Å“unprecedented exposure to the Pittsburgh radio audience,  according to public release.

The station will broadcast from Lexus of North Hills Studios beginning in , giving the car dealership an on- station identification in which its name will be mentioned each hour.

Michael Young, the Pittsburgh Market for CBS Radio, said that radio stations elsewhere have such sponsorship strategies, but he believes itâ„¢s the for KDKA

Lexus buys naming rights to KDKA studios – Pittsburgh Business Times:.

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