Meruelo Media, Southern California’s leading minority-owned media group, today announced the five-year milestone and ratings success of its first radio station, KDAY 93.5 FM, Southern California’s leading choice for original hip-hop and R&B. September 2014 marks ten consecutive PPM ratings months of KDAY’s total audience cume at more than +1 million L.A. Metro listeners each week. KDAY achieved year to year growth with both genders, both AQH and cume*.
“With ten consecutive months of record breaking +1 million daily tune in, it shows that KDAY is a passion brand with unique engagement – a most excellent way to ring-in our 5th birthday on FM,” stated Otto Padron, President of Meruelo Media. “KDAY is a true institution fueled by an ever-growing popularity for our music; the perfect equity combination to grow listening in a landscape full of media choices.”
KDAY’s high energy Rhythmic Adults Hits format hit L.A. airwaves on August 20, 2009. Its historic roots in Southern California radio history began on the AM dial as KDAY AM 1580 and today, under the management of Meruelo Media, has successfully retained its renowned Hip-hop and R&B format as solid and sustainable entertainment.
The resurrection of KDAY 93.5FM as the pioneer of the R&B/dance/pop/Hip-Hop station has honored its historically renowned AM heritage while evolving its programming to connect with the diverse cultures in today’s competitive Los Angeles radio landscape.
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